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In order to know if we can be of service to your organization, we need to know as much as possible about your company.
Of course, you will want to know about us too! The following is a sample of how some of our skills have been applied
in the past.
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Market:
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Fine Arts Education (K-12 Market)
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Business Issue:
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Launch a new basal music series for Warner Bros. Publications in all US markets.
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Strategy:
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Hire and manage national sales force, create and implement a strategy to penetrate the market.
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Results:
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Successfully recruited an experienced team of independent reps and positioned WBP to compete effectively in all markets.
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Market:
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Pre-College Initiative
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Business Issue:
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Design and sell college level courses that prepare high school students for post secondary education.
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Strategy:
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Repurpose Houghton Mifflin content and launch a business to license this program to college partners.
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Results:
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Completed course materials, trained staff and reached initial agreement with numerous institutions.
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Market:
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For-Profit Education
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Business Issue:
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Provide remedial courses on an outsourcing basis for colleges seeking to improve efficiency and profits.
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Strategy:
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Apply Kaplan's test prep expertise and on-site management model to design & deliver instruction on college campuses.
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Results:
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Built a dynamic business in the community college market.
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Market:
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Library Reference Publishing
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Business Issue:
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Revive sales and increase profits of Grolier's library business.
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Strategy:
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Analyze market trends and competitor's practices, and launch a growth strategy leveraging the company's highly respected brands.
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Results:
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Established a successful model that has been replicated in the industry.
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Market:
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K-8 Education
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Business Issue:
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Launch a multimedia company on behalf of the principals and bring video-based products to the market.
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Strategy:
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Establish back office procedures; select manufacturing, warehousing and special event vendors; hire and manage field sales reps.
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Results:
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Established New Castle Communications and introduced its social studies programs to the market.
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Market:
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Internet Based Enterprise Solution
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Business Issue:
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Participate in the launch of an online communications service targeting State Departments of Education.
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Strategy:
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Manage a team of account representatives to promote 'The Source' online service for Readers Digest.
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Results:
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Clarified market interest in the service and helped solidify the company's education strategy.
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Market:
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International Education
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Business Issue:
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Sell and install an integrated adult learning system in Nigeria.
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Strategy:
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Conduct product presentations and facilitate negotiation of terms and financial arrangements.
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Results:
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Decision was made to purchase EDL reading and math programs from Hachette's Regents Publishing.
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Market:
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Educational Publishing
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Business Issue:
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Determine a strategy to enable Grolier Canada to control costs and ensure profitability.
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Strategy:
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Locate a partner to manage the business and grow it over time.
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Results:
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Negotiated an agreement with a division of International Thomson to distribute Grolier's school, library and trade titles.
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©2007 Vespo Associates, Inc.
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